drive24.co.uk
Archant is the UK’s largest independently owned regional media business. It is a community media company active in the fields of regional newspaper and magazine publishing, contract printing and internet communications. All its titles serve clearly defined communities, based around locations or interest groups.
The newspapers division, Archant Regional, produces four daily regional newspapers and around 60 weekly titles with a combined circulation of 2.25 million copies every week. It is a UK top six regional newspaper publisher. It also publishes many of the group’s 180 websites and a number of its magazines.
Motors.co.uk, created a new partnership with Archant, which saw the re-launch of Archant’s drive24.co.uk sites. The sites will allow users of drive24 to access over 150,000 cars, and provide dealers within the Archant circulation areas, the opportunity to advertise on a network that covers over 1.5m unique visitors a month (comScore July 2011). drive24 will be promoted across Archant’s 180 websites and over 60 daily and weekly newspapers, with a total circulation of approximately 2 million copies a week, across East Anglia, London and the South West.
Peter Swallow, Commercial Director for drive24 comments:
“We are delighted to be partnering with Motors.co.uk, which is perfectly placed to provide the technology and scale required to make drive24 a must-visit portal for local car buyers”.